Re-worked Harmouch Logo
Click here for the current one.

In order to give the logo a more contemporary look, I changed the font to Helvetica and altered the proportions between the type and the parallelograms. I didn't want to drastically change the current logo as it is already a clever and succesful design, recognised in the Middle East. The parallelograms represent the designer's initials: Michel Halim Harmouch.

The typeface generated from the logo:



The font could be used subtly in the booklets - perhaps as page numbers.

Possible use of the logo for the cover: